About Us

About Us

PRIMETIME PERSONIFIED

Where Expertise Meets Efficiency

PrimeTime is led by industry veterans who possess a great amount of access and network within the Californian cannabis industry.

 

This enables them to strategically have access to every input of cannabis no matter what the trends are for their customers or as they produce products in-house.

We actively identify key segments within the supply chain that are not being utilized to their full potential and reframe the entire biomass trading and finished good manufacturing process.

Management

Greg Crowe

CEO, Director

Giovanni Norero

CFO

James Skubic

COO

Max Albert

President

Matt Stang

Senior Advisor

board of Directors

Roger Dent

Jon Bell

Kevin Mahoney

Herrick Lau

Learn more about our Operations

Learn more

A vertically-integrated, multi-state operator (MSO) providing high-quality and consistent cannabis and associated products to third parties and consumers.

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Greg Crowe

CEO, Director

Greg, the Founder and CIO of Serendipity Growth Capital (SGC), has over a decade of experience investing in Private Equity, Venture Capital and Real Estate across Asia and North America.

 

Prior to founding SGC in 2018, Greg was responsible for direct investments for a Hong Kong based family office, garnering over 8 years of experience investing in emerging growth companies in alternative sectors.

Through his many years of experience investing in the Cannabis industry, Greg has prioritized building strong relationships with key industry leaders, allowing him to tap into preferential and proprietary deal flow, first-hand industry knowledge and a superior due diligence and value-creation network.

Giovanni Norero

CFO

Prior to joining the Corporation, Mr. Giovanni Norero was the Director of Business Operations for 14th Round Inc. He was responsible for the internal and external standard operating procedures, intellectual property matters, testing and regulatory compliance. Mr. Norero further held several positions at State Street Corporation in the span of 13 years.

 

He was an Officer in the securities finance division in Boston, subsequently moving to Milan, Italy and joining the change management team for the $1.87 billion acquisition of Intesa Sanpaolo Securities Services. He later served as the head of learning and development for Italy, overseeing technical and skills learning as well as all regulatory training requirements for over 600 employees.

While at State Street Corporation, Mr. Norero was significantly involved with the Corporation’s cultural and community programs, founding several groups, being a company ambassador for over 10 years and receiving nominations and awards.

 

Mr. Norero holds a Master of Business Administration with a concentration in Entrepreneurship from Babson College. He also has an undergraduate degree in Business Administration with a minor in Computer Information System from Bentley University.

James Skubic

COO

As the Chief Operating Office for the Corporation, Mr. Skubic is relied upon to develop and implement goals and long-term company strategies and oversee day-to-day operations of all current and future business verticals for the Corporation.

 

Mr. Skubic is a global business management professional with over 17 years of international operations experience. After working for over a decade in domestic and overseas operations, James helped found and operate Trine, a Los Angeles based sports marketing agency, for over six years.

Throughout his career he has developed business strategies across sports, entertainment and manufacturing verticals. James has worked with brands such as VISA, Bell Canada and Manulife Financial at major events such as the Olympics, FIFA World Cup, & the Super Bowl. In the last three years he has introduced his skill sets to the cannabis space bringing his operational, marketing and management leadership expertise to companies like the Corporation.

 

Mr. Skubic is a California native and graduate of the University of San Diego with degrees in Philosophy and English. 

Max Albert

President

Mr. Max Albert was born in Los Angeles, California and grew up in Redondo Beach. Mr. Albert graduated from Redondo Union High School in 2010 and attended Hawaii Pacific University from 2010 to 2012. 

Mr. Albert’s early experiences include working as an event coordinator at MBS Studios and working as a technical recruiter.

 

Soon after Mr. Albert co-founded a marketing company called Reign Media LLC, which he operated and then successfully sold his stake of the business to one of his partners in 2016, Reign Media, serviced an array of clients, including cannabis clients.

Mr. Albert envisioned a rewards program to target cannabis consumers while providing value to the businesses with analytics. The vision included the launch of an App called Loyal Greens.

Matt Stang

Senior Advisor

Matt Stang was an Owner and Operator of High Times for 17 years prior to its sale to a private equity fund, and during that time he helped legalize Cannabis in multiple states, launched the Cannabis Cup in America, and helped build the legal cannabis industry. 

For almost 20 years he has met and interacted with nearly everyone in the cannabis community.

As one of the most connected people in the Alternative Drug space he helped found Delic Corp 2 years ago as the first psychedelic corporation. His expertise in business includes marketing, branding, business development and product viability. 

Roger Dent

Mr. Dent has been involved in the Canadian financial markets for over 30 years and has extensive experience in “small cap” evaluation and investment. He is currently Chief Executive Officer & Director at Quinsam Capital Corp. Most recently, he was a noted portfolio manager with Matrix Fund Management Inc., where he guided the Matrix Small Companies Fund and the Matrix Strategic Small Cap Fund.

 

He is on the Board of Directors at Deveron Corp., Omni-Lite Industries Canada, Inc., Vitalhub Corp., AcuityAds Holdings, Inc., California Nanotechnologies Corp., Quinsam Capital Corp., and AcuityAds, Inc.

Mr. Dent was previously an Independent Director by Osoyoos Cannabis, Inc., a Research Director & Vice President by Yorkton Securities, Inc. (British Columbia), a Managing Director & Deputy Manager-Research by CIBC World Markets, and an Analyst by Yorkton Securities, Inc.

 

He received his undergraduate degree from Queen’s University and an MBA from Harvard Business School.

Jon Bell

Mr. Bell was the Chairman of Canopy Rivers Corp (TSX) and Director and Past-Chair of Canopy Growth Corp. (TSX, NYSE). He is managing Partner of Onbelay Capital Inc., a private equity and investment company based in Cambridge, Canada. He was the founder, owner, and CEO of Shred-Tech Inc a global Manufacturer of Shredding and recycling equipment, and creator of the mobile shredding Industry. 


He was the owner and CEO of Polymer Technologies Inc. a global manufacturer of auto parts. He was Chairman and principal shareholder of BSM Technologies Inc. (TSX) a fleet management Company, He was CEO and director of ATS Automation (TSX) with 23 plants global plants. 

Mr. Bell has contributed to numerous community service organizations including Cambridge Memorial Hospital (Chairman), Waterloo Regional Police (Chairman), Waterloo Region Prosperity Council (Chairman), Crohns and Colitis Canada (National Secretary). Mr. Bell is currently a Governor of the Stratford Festival.

Kevin Mahoney

Mr. Mahoney has been President of SCORE Sports, a leading North American vertical manufacturer of top-quality sports apparel, including sports uniforms and related equipment to over 13,000 customers across the US, since October 2019. 


He has spent the majority of his career working with wholesaler clothing companies, including several leadership positions as President. In many of his leadership positions, Mr. Mahoney was brought in by restructuring and private equity organizations to manage turnarounds and a path to profitability.

Some of his leadership positions include President of Arrow Shirt Company, Amerex Group, Chaps Ralph Lauren, Hartstrings, LLC, NYDJ, LLC (Not Your Daughter’s Jeans), Big Strike, LLC, and CEO of Manhattan Beachwear, LLC.

 

Mr. Mahoney has sat on the boards of Big Strike, LLC, Manhattan Beachwear, LLC, and Hartstrings, LLC. He holds a BSc in Marketing/Bachelor of Arts in Psychology from Ball State University.

Herrick Lau

Mr. Herrick Lau is currently Managing Director of Baron Global Financial Canada Ltd. (“Baron Canada”), a financial advisory firm based in Vancouver, BC, Canada. Baron Canada is a wholly owned subsidiary of VBG International Holdings Limited, which is an investment bank and a member firm of the Hong Kong Stock Exchange. Mr. Lau is an experienced investment banking professional who has conducted transactions in initial public offerings, reverse takeovers, financings, mergers & acquisitions, divestitures, and various advisory services. Through his over 20 years of experience in financial management and corporate finance, Mr. Lau is experienced in developing financing strategy, liaising with such external parties as regulatory authorities, legal and accounting professionals, devising business development plans and maintaining compliance with financial reporting, corporate governance and internal control practice.

Mr. Lau also has experience as a senior financial executive in public companies.  Mr. Lau has acted as CFO and/or director for various public companies listed on the TSX, TSXV and CSE. He is currently the CFO of Jayden Resources Inc. (TSXV: JDN) and Hapbee Technologies, Inc. (TSXV: HAPB) and an independent director of Kiaro Holdings Corp. (TSXV: KO). Mr. Lau is also a member of the Local Advisory Committee of the TSX Venture Exchange.
Mr. Lau obtained his bachelor and master degrees in Business and Economics from Simon Fraser University in Vancouver, BC, Canada and is a charter holder of the Chartered Financial Analyst (CFA) designation.